June 23, 2009

Scaling Caring... Do you care what your customers and prospects have to say?

Love this bit of advice given by the infamous @garyvee on "scaling caring." Hey marketers, if you give a crap, you need to listen to what people are saying about you, your brand, your business and your industry.

Businesses today need to understand the importance of listening as well as engaging with their customers and potential customers. This isn't hype. Don't turn your nose to Twitter and other vehicles for communication. You are only doing your company a disservice and opening the door for your competition to engage. But then again, we all make choices that we have to live with later. Use Twitter search! It is so simple. Do it now, just care!





June 06, 2009

Twitter Tracker -- the next best thing to monster truck rallies

Here is funny bit that was on the Conan O'Brien show about celebrity tweets. Don't spit on the twit...


May 22, 2009

Journalist's Guide to Twitter (via Mashable)

Mashable recently posted a great guide, The Journalist’s Guide to Twitter. MediaOntwitter was among the many tools that were mentioned. Check it out and then head on over to www.mediaontwitter.com and add your media faves to the list.

Continue reading "Journalist's Guide to Twitter (via Mashable)" »

May 16, 2009

Shout out to Entrepreneurs

A good friend, @damata, sent a link to the following video. He said he thought of me when he saw it. I am sure it is because of my fascination (some may call it an obsession) with the entrepreneur community.

I am passing it along with a note to all of the entrepreneurs out there, don't be afraid to GO FOR IT. Don't put that big idea off for another moment. Now is your moment.  We will be here to cheer you on!

(Hat tip to Grasshopper.com for creating the video)

Continue reading "Shout out to Entrepreneurs" »

May 11, 2009

ModernMom.com - the community for the woman behind the mom -relaunches

Excited to be a part of an important relaunch of ModernMom.com.
Picture 2
Brooke Burke, television personality, host and founder of BabooshBaby.com and Lisa Rosenblatt, successful Internet entrepreneur, have announced the acquisition of ModernMom.com, a community dedicated to the woman behind the mom. The acquisition and relaunch of ModernMom.com fulfills a long time dream of the dynamic moms to find a site where moms who juggle a combination of roles as parent, professional, friend, coach and partner can come together to connect, share and grow.

Check out what Kara Swisher had to say in her article on AllThingsD.

Continue reading "ModernMom.com - the community for the woman behind the mom -relaunches" »

April 20, 2009

Guest Post at Twitter Attraction: MediaOnTwitter Lands in Its New Home

Today the MediaOnTwitter database landed in its new home www.mediaontwitter.com!

I was lucky enough to get a guest blog spot on Twitter Attraction to talk about this PR resource and to provide the history behind getting it started. Check out the Twitter Attraction post.

Continue reading "Guest Post at Twitter Attraction: MediaOnTwitter Lands in Its New Home" »

April 06, 2009

Twitter is not a news feed... Tips for Companies to Consider

Aboutus_main Today, I came across a great list of reasons why companies should not Tweet from the What's Next Blog. This is definitely a good list that marketing teams should print out and consider bringing to the meeting for when the question is asked.

To add to the discussion, I think it is important to also address some considerations for companies who may be ready to make the leap into the Twitterverse. If all you do is push information that you believe the audience wants to hear, you are defeating the purpose of the Social Web and tools like Twitter. Twitter isn't about selling, it is about observing, engaging and influencing. With that in mind, here are some tips for companies considering Twitter:

Continue reading "Twitter is not a news feed... Tips for Companies to Consider" »

March 31, 2009

The Conversation Prism

Isn't she lovely...

Yesterday, Brian Solis and JESS3 released the latest version of the Conversation Prism. The prism orginally debuted August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path. For a detailed journey into the ideas behind the Conversation Prism, check out Brian Solis' blog.


The Conversation Prism by Brian Solis and Jesse Thomas

March 30, 2009

Announcing MediaOnTwitter... and Contest

Picture 5

Partnering with TrackVia and Sarah Evans of PRSarahEvans.com, I am pleased to participate in such an important service for the PR community.  Today we launched the most comprehensive MediaOnTwitter database available online. MediaonTwitter provides PR professionals with a free resource for locating media by beat, location, name or media outlet on the microblogging platform Twitter.

Continue reading "Announcing MediaOnTwitter... and Contest" »

March 29, 2009

MediaOnTwitter ....

Stay_tuned Watch for tweets about MediaOnTwitter with hashtag #mediatweet beginning tomorrow for chance to win KINDLE 2

March 26, 2009

The Evolution of PR -- Integrating Social Media into the PR Mix

Here is a presentation that I gave at CSU last night to the University's PRSSA Group.

March 24, 2009

Facebook Responds to Revolt

18.SHUT_UP Was surprised to see that Facebook responded to the user revolt tonight - coincidentally it happened during the President's Speech.  Perhaps this was intentional so that they could get the response out there, the Facebook folks could go home and the rest of us who are online after 10:00 pm, could tire ourselves out trying to understand what the response actually means.

Continue reading "Facebook Responds to Revolt" »

March 19, 2009

Twitter Movie - Very Funny

March 18, 2009

Media Influence on Twitter

Picture 820080523_MediaLogos_08

There is no question that the social communications tool Twitter has hit a tipping point. In the past two weeks, everyone from Wall Street Journal reporters to Ellen DeGeneres have been talking about the implications of Twitter’s 140-character updates.

Even more established social communications tools Facebook and LinkedIn have been forced to react to Twitter’s rapid growth. This week, Facebook upgraded its home page to offer a Twitter-like approach to instant updates, and LinkedIn has started offering the ability to provide status updates.

Continue reading "Media Influence on Twitter" »

Happy to Help Denver Suck Less

Smiley-face Today, the Denver Egotist listed my firm, Digital Idea Media, as one of Denver's Top Tech PR Firms.

Perhaps our new slogan should be, "Working hard, to suck less."

Thanks Denver Egotist!

March 11, 2009

Facebook - The Social Support Group

Today's post has a slightly different tone than those in the past but I feel that the story is important and frankly, it will explain why I have been away for the past week with the exception of a few Facebook and Twitter updates.

Last week, my family experienced a tragic loss. On March 4th, my 21 year-old cousin died as the result of a car accident. Unfortunately this was not the first time my family has had to say goodbye to someone so young. But this time was different. Within hours of my cousin being admitted into the hospital, family and friends were posting prayer wi

Continue reading "Facebook - The Social Support Group " »

February 26, 2009

Sad Day for Colorado... Rocky Mountain News To Print Final Issue

R.I.P Picture 22

What a sad day for Colorado. Our oldest newspaper announced today that it will print its final newspaper tomorrow. A slideshow documents the news as it is being told to the staff.

A sign of the economy or the digital age? Perhaps a combination of the two.  You will be missed...

February 25, 2009

Twitter Poll- Kindle Books or Paper Books?

February 23, 2009

Social Media Gets Socially Active: 12for12k Challenge

12 for 12k challenge Recently, we have seen several examples of how social media can make a social impact in the world through online/offline events like the Tweetathon 2009 and Twestival (just to name a few). Another social media charity challenge is underway and is worth taking a look at.

The 12for12k Challenge is the brainchild of Press Release PR owner Danny Brown. Inspired by the way that social media has changed so many lives for the better already with various charity promotions, Danny wanted to do something that was both easy to take part in and have the potential to change as many lives as possible. The 12for12k Challenge started taking shape.

Continue reading "Social Media Gets Socially Active: 12for12k Challenge" »

February 20, 2009

Dave Taylor and TrackVia -- Driving Awareness Online

I was fortunate to have the opportunity to shoot a video of Dave Taylor and Chris Basham, CEO of TrackVia on growing business awareness online.

Dave Taylor is widely recognized for his writing and speaking engagements on both technical and business issues. He has written over twenty business and technical books including The Complete Idiot’s Guide to Growing Your Business with Google and maintains several weblogs two of which are the The Intuitive Life Business Blog and Ask Dave Taylor.

Continue reading "Dave Taylor and TrackVia -- Driving Awareness Online" »

Twitter Updates

    follow me on Twitter

    Thanks for stopping by